Development of a strategic marketing plan for the “just bee” foundation

Chaparro Ladino, José | 2017

For any company, it is critical to know how to communicate with its current and potential consumers. For any company that plans to expand its economic activity outside the borders of the country of origin, it is critical to have a team of people with foreign language skills. Languages on one hand bring cultural enrichment and on the other hand increase the development of communication skills. It is important to have a competent team of individuals, especially when the marketing strategy goes across many different countries. It requires different skills and strategies to sell a product or to offer a service in a national market versus international market. Creating a good marketing plan is critical to promoting the service of the Foundation and getting support from companies. It is important to constantly create new alliances with new companies for the continued economic support of any Foundation. Also, any Foundation needs skilled, competent, and suitable people that will uphold the values of the Foundation.